Donald Trump found a new home for the Miss USA pageant after NBC
dumped it because of his comments on Mexican immigrants, but few
television viewers sought it out.
The Nielsen company said 925,000 people watched Olivia Jordan of
Oklahoma crowned as Miss USA on the Reelz Channel. The little-known
cable network stepped up after Trump, the Republican presidential
candidate who co-owns the pageant, angered many with his assertion that
some Mexican
immigrants to the U.S. bring drugs and crime, and some are
rapists.
That's sharply down from the 5.6 million people who watched last year on NBC.
In records that date back to the 1970s, the pageants had ranged from 4.6 million viewers in 2013 to 38.1 million in 1979.
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