Things you Need to Know About Sephora's New Concept Online Store

 

 If you would rather blend on a smoky eye while watching a YouTube video of the look than cook along to the latest episode of The Rachael Ray Show, Sephora's newest concept store is about to make your heart sing. In a move that just might shift the trendiest online tutorials to IRL status, the Sephora Beauty TIP Workshop—short for teach, inspire, and play—promises to school users on the hottest techniques with in-store makeup classes that feature a completely interactive setup. The workshop, which is already set up at Sephora's 33 Powell Street outpost in San Francisco, has a series of 12 iPad-equipped stations at the very center of the floor so users can work as they watch the how-to videos. 

The retailer plans to host classes during both during regular hours and after closing time.Beauty buffs will also be able to peruse Sephora's virtual try-on tools, such as their contouring app that maps out the exact areas of your face that should be highlighted or shaded. From there, you'll be able to find and purchase your perfect shades through the Sephora + Pantone Color IQ tool. A four-seat skincare studio, equipped with a sink setup, is included in the layout to help educate consumers on the right products and techniques to address their concerns, and plans are underway to incorporate a hair studio into the mix. If you're in the San Francisco area, head over to the store's 33 Powell St. location to play, and for those of you in Boston, expect to see the Sephora Beauty TIP Workshop land at the Prudential Center in Boston. In the meantime, the rest of us will be not-so-patiently waiting for one to open in an area nearby ...