

Innovative
Mobile Out-of-Home advertising company, Brandmycar.com.nghas announced the
much-anticipated launch of its ‘Brandmykeke’ platform in Lagos. The company,
which prides itself on crafting avant-garde alternative Out-of-Home (OOH) media
platforms/ for brands seeking visibility in their markets of choice, made the
first batch of these transit advertising platforms available to advertisers
last week in Lagos, Nigeria.
The ‘Brandmykeke’ platform, in simple terms, is advertising deployed on the hoods and back panels of Tricycles or Three-Wheelers (popularly referred to as ‘KekeNapeps’).
It is a made-to-measure advertising solution ideal for mass market products. Prior to the introduction of the ‘Brandmykeke’ platform, producers and Brand and Marketing Communications Managers of mass market products had a seemingly horrid time getting their products across to their target audiences, especially within close-knit communities such as the Ajegunles and Idumotas of this world.
According to theHead of Marketing, Michael
Adeleye“We are thrilled to launch our latest platform today; the ‘Brandmykeke’
platform. We consider ourselves highly privileged to be able to showcase
another fresh, unique and first-of-its-kind in advertising media in Nigeria”.
Brandmycarhas designed the platform for brands
because of the unique use of tricycles as means of mass transportation in most
Lagos neighbourhoods.
“We realize that the advertisers want exposure.
Because tricycles operate in areas of large population, we are certain that the
platform will give a lot more value to advertisers. We also noted the slow
movement of the tricycles and believe that interaction between brands on these
platforms and the market will be a lot stronger, thereby deepening brand
penetration,” she continued.
Adeleye also spoke on another first from
Brandmycar“Brandmybike” which willensure brands have deeper
penetration into targeted markets in inner streets and hitherto unreachable
neighbourhoods.
He said the company,
which has fully patented its Brandmykeke designwill also have trackers
installed on each tricycle giving brands the option of tracking the tricycles
so branded to ensure maximization of value.
“We will give them
the choice of picking tricycles with trackers installed to monitor their
campaigns. We are also taking addition care to train all riders before each
campaign to instill in them the brand values of the brand owners and ensure
full compliance,” she stated.
Brandmycar.com.ng, an
online/offline transit media advertising firm that ‘connect brands with everyday people’ through high impact advertising
on private cars, privately run commercial cars and keke Napeps, boasts of over 5,000+
Personal Cars, Private Cabs comprising of Airport and Hotel Cabs.
For more information
on the Brandmykeke platform and other alternative Out-of-Home advertising media/platforms
that Brandmycar.com.ng has on offer, visit the company’s website onwww.brandmycar.com.ngor Call Mr.
Adeleye on 09034989885.
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