
or a solo brush for $36. What's the deal with the Artis makeup brushes? Aside from the unconventional shape, there's a lot that goes into the creation of these tools that makes them every bit worth the pretty penny. After working as an executive for MAC for many years, Artis founder Matthew Waitesmith branched out to create his very own range of tools, hoping to fix what he thought was wrong with makeup brushes in general.
The reason behind the price tag? The entire idea of a makeup brush had to be totally redesigned. In a world full of Nokias, consider Artis the beauty equivalent of an iPhone.
"With conventional makeup brushes, there was no rhyme or reason why they were shaped that way, because they came from the art world. They were developed by artists for painting canvases and walls, and they weren't ergonomic for use on the face," he tells InStyle. "Additionally, most makeup brushes are made with animal hair, which at best, just scatters a product. Hair is very sticky and traps things well because it has evolved to do that, so it's good at picking up product, btu not so much at applying it to the skin in a uniform fashion."
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