In 2012, Kim Kardashian posted an Instagram photo
that inspired countless contouring tutorials. While she wasn't the first to
adopt the face-sculpting technique, it became somewhat of a signature,
thanks
in part to her longtime makeup artist and collaborator Mario Dedivanovic.
Tomorrow, Kardashian will launch her first makeup line, KKW Beauty,
with her answer to half-sister Kylie's now ubiquitous Lip Kit, the
Creme Contour & Highlighting Kit. Inspired by Kardashian's most
famous beauty look and retailing for $48, her dual-ended sticks come
with a blending brush-sponge combo applicator that takes the
intimidation factor out of contouring. Here, we chatted with Kardashian
herself to learn more about the launch, North's makeup habit, and how
her sisters' beauty looks compare.
How long have you been keeping KKW Beauty a secret?
We
have been doing this, or formulating it, for quite a while now.
Definitely when Kylie and I launched our lip kit, it was in the works.
It's hard when you know you have something else coming out, so I wrote a
little teaser card
to everyone saying that I had a surprise coming. I think they thought
it was another collab. I don't think they thought it was my own line, on
my own without Kylie. So that was really exciting to everyone.
How do you use the Contour Kit yourself?
When
I'm a little more pale, I wear the medium, and when I'm tan, I wear the
dark. I like to mix and match them. I want my nose a little lighter, I
want my forehead and my cheeks a little darker. So, it was really
important to me to do two different shades of dark within each set.
How does the line reflect your own beauty philosophy?
I
knew that I wanted to do a line that was really representative of the
makeup that I wear now which, I think, is a little different than I've
worn over the years: It's just a little bit more minimal, about your
skin. Especially now that I'm a mom, I don't have that much time. When
I'm not actually getting my makeup done, what do I do? I have my makeup
bag—it takes me literally five minutes to do my full makeup and I would
always start with contour. Contour has always been my thing.
Why have you gone more minimalist with your makeup recently?
I think it just [happened] over time and meeting new stylists and
changing my wardrobe. You can't really have a full stylist [and]
wardrobe makeover and keep the same hair and makeup. I think it was just
evolving and realizing I don't have to wear that much makeup.
Especially when you're on the go, whether you're a mom, whether you're
just working, whether you're in school [and] you only have a little bit
of time. I know I always wanna be bronze-y and feel a little bit
contoured without looking completely overboard. Sometimes I would just
use contour sticks and blend it all in and not even wear foundation and
just go. It would really make me feel alive and me feel awake, but not
having a full face of makeup.
Kylie Cosmetics has blown up–did your sister give you any feedback on KKW Beauty?
I think our lines are definitely really different. We talked about it
all the time; the products that I have and the products that she has.
I've seen her work so hard. It's been so much fun to watch her process.
It really is such a long process to get the exact formulas that you
want. There's so much more going into it and I love that I have Kylie,
that I could ask for advice all the time.
What are some beauty looks you like on each of your sisters?
Khloé,
I learned a lot about highlighting. She loves [highlighting]. No matter
what, she'll always put on highlighter. Even if we're going to the gym,
she'll have no makeup on, but just a little bit of highlight. It just
looks so good and that makes her feel alive. I guess everyone has their
one trick or thing that they want to really feel alive or what makes
them feel good.
Kourtney,
she's always trying different beauty tips and tricks and it's really
fun to see her get really into something and then talk about it and then
try to get into something else. It's really fun to watch her just try
so many different beauty products. I think people might not know that
about Kourtney. She's such a beauty product junkie.
Kendall
always has the best red lip. I love her makeup the most when she does a
bronze-y, red lip look. Every time she wears it I always text her like,
'Yes! It's back! That's my favorite look!'.
Kylie,
I mean, she's just taught me a lot about the beauty industry itself.
And she does her makeup so well. She does a really good job.
Does North like to play with your makeup?
She loves brighter colors and she wore a purple lipstick [on her birthday].
She came in the room yesterday with one of Kylie's blue lip kits from
the Fourth of July—all over her entire face. And I was freaking out. She
looked like she had chicken pox. She did little dots everywhere, like
chicken pox, but covered in blue. And it was just really hard to get
off!
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